Last Updated on May 12, 2022
What are they?
Image Extensions will show alongside your search ads. They are dynamic extensions meaning you will not get to choose when they show up or what they look like. Google will pick the image from the landing page. You are able to opt-out of image extensions if you feel like they are not helping your click-through rate.
They are still in Beta mode, but should be rolling out to everyone in 2020.
What will they look like?
Where will they appear?
They will show on mobile first. They can show alongside search ads at the top of the page. The image will be clickable and go to the same landing page as the ads.
How do I get them in my account?
Google is rolling them out a few accounts at a time. Once they are available in an account you will be able to opt-in. The opt-in is under the Extensions tab. You will need to verify that you own or have permission to use the images on your site.
How will they help my ads?
- Drive measurable results
- Balance of visuals in ads
- Complement marketers’ ads
- You get more “Google Real Estate”
- Improve quality scores
- Qualify customers which will help conversion rates
Best Practices
- High Quality Images: 1,200 pixels X 1,200 pixels
- Close up
- Image in center
- Well lit
- High contrast
- Simple background
- No text in image
- Relevant to the query
- Best to use the same images that are on the landing page
- At least 3 unique images
Google Training
This training was published on July 14, 2020