Google Analytics Goals

Goals Overview

Analytics goals are any trackable behavior a visitor can take that has value to a client. Often this value is monetary, but sometimes a client will want to track a specific type of behavior, such as pages visited, as a goal. There are many different types of behaviors that could be seen as a goal. The most common one we use is the destination goal. This goal is used whenever a valuable action leads to a thank you page. Usually, this action is filling out a form. The conversion is tracked whenever someone lands on that specified page, thus it is important to only track pages as destination goals if the only way a visitor can get to that page is by fulfilling the desired action.

Other goals include duration, pages per session, and event goals. Duration goals are created when the time of site is what matters. If a client sees value in a session lasting more than 3 minutes, a goal can be created to trigger a conversion whenever someone stays on the site for more than three minutes. Pages per session should be created when the client sees value in a visitor visiting a certain number of pages within the site. Event goals are covered in the Google Tag Manager section of the training.